To download C9 Hotelworks Koh Samui Hotel Market Update click here http://www.c9hotelworks.com/downloads/samui-hotel-market-update-2013-02.pdf
Koh Samui ‘s tourism market has shot up as the Thailand resort destination racked up an all-time high island-wide occupancy of 68% for the full year 2012. As to what exactly is driving the trend? New direct international routes and aircraft upgrades saw year on year growth in occupied hotel room nights by 9% according to a new market update released by consulting firm C9 Hotelworks.
A key catalyst of change in trading conditions has been Bangkok Airways ongoing upgrade of its fleet which has had a domino effect in providing more than 189,000 additional airline seats for Koh Samui travelers.
One leading economic indicator which C9’s Managing Director Bill Barnett singles out as “transformational” is the 48,000 square meter land parcel which is being developed by the Thai-listed Central Group for a massive retail shopping complex in the tourism area of Chaweng.
While a gradual shift of demand is seeing Asian visitors and families the top three source markets were Germany, the U.K and Thailand which contribute a combined 27% share. Rising fast on the horizon are Russian travelers. Using nearby Phuket as a trend of things to come, last year 15% of total visitor arrivals were from the emerging nation.
While the near term outlook for Koh Samui is boosted by a relatively small forward hotel pipeline of only 459 new rooms which will be added into the islands present total inventory of 17,479 over the next two years. Local industry leader’s remains tuned into Bangkok Airways efforts to raise the environmental restriction on the daily flights to 50.
C9’s Managing Director Bill Barnett commenting on the trend said “As Koh Samui’s primary air carrier is continuing to modernize its fleet with new Airbuses, and phase out older ATR 72 propeller planes which are helping hotels fill beds, the ominous restriction on total daily flights at 36 is a non-moving ceiling which even Bruce Lee could not punch through. Authorities simply must come face to face with the inevitable decision to reach a practical solution for sustainable growth for the destinations rice bowl.”
Along with this video which combines visits to some of the island’s leading hotels including the Four Seasons Koh Samui,W Retreat, InterContinental Baan Talking Ngam, Conrad and The Library along with an analysis of trends by C9’s Bill Barnett, the hospitality consulting group have released their Samui Hotel Market Update which is available on download.